January 2023 - now
Marketing
Coordinator for foreign markets / eSky
Remotely leading international team of 2 people and
co-managing 6 freelancers tasks (task coordinator, recruitment, personal
development)
Coordinating
marketing communication, campaigns, activations in 8 CEE markets (RO, HR, HU,
BG, GR, CZ, SK, PL)
Smooth workflow
between departments to deliver global and local campaigns for CEE markets
CEE markets
analysis to deliver local campaigns
Running global
brand marketing projects
Market and sales
analysis, identifying sales trends, drawing insights, and optimizing budget
allocation
Cooperation with
various agencies – briefing, strategy, executio
Practical
experience with GA4
June
2018 - December 2022
Marketing Digital Coordinator / JYSKHO
Coordinating and managing end-to-end international marketing
projects, from conceptualization to implementation and reporting
Preparing a gamification campaigns with multiple competitions
across 25 countries
Collaborating closely with various departments, internal teams,
and external agencies (Iprospect, Ipaper, MAPP, Playable)
Developing, implementing, and executing a gamification strategy
for JYSK
Onboarding and training of new employees, including
international specialists from 25 countries for the implementation of new
campaigns and projects
Optimization: Analyzing and making budget-related decisions,
including assessing the effectiveness of campaign elements
November 2017 - May 2018
Matrix
Manager – replacement role / JYSK HO
- Improving
processes and solving problems
- Coordinating tasks
for specialists from Romania, Slovakia, Czech Republic and Hungary
- Preparing
reports and optimizing results
- Supporting,
guiding and providing feedback for cross-functional teams
- Monitoring
project progress and ensuring timely completion
March 2014 - October 2017
Social Media and Digital Coordinator / JYSK POLAND
Creating and managing social media channels
Setting up SEO tasks, SEM and social media ads
Managing marketing campaigns from idea to reporting KPIs
Developing content plans and preparing newsletters and blog
posts
Creating materials for multi-channel promotional campaigns
Budget planning and collaboration with marketing agencies
Engaging with bloggers and influencers for partnership
opportunities
Developing employer branding campaigns
Organizing and participating in PR meetings and campaigns
Media and Internet monitoring
October 2011 – February 2014
Internet
Marketing Specialist / WIBO
Team leader for 2 specialists
Creating and managing social media channels
Social media monitoring and reporting, analysis and optimization
Create and update the 2 company websites and blogs
Partnership with different companies and cosmetics bloggers
Prepare company brochures and newsletters
Organize events (meeting with specialists, press meetings,
fashion shows)
Arrange interviews with journalists, and prepare and distribute press
releases
Media and internet monitoring
January 2011 - November 2011
Self-employed - ESCON- Clients form different brands: touristic, funeral, publishing house, auction house
- Develop and manage: online and offline marketing campaigns
- Achieve a strong, visible social media presence
- Monitoring online public relations and ensure the success of client marketing strategy
- Arranging interviews with journalists, preparing and distributing news releases, media relations
- Employ and lead team of 5 people: webmaster, graphics, social media specialists
September 2010 – present
Social Media Specialist – Intego iTechnologie- Develop and manage: online and offline marketing campaigns
- Create and development of the social media channels for the agency clients
- Monitoring online public relations and ensure the success of client marketing and
- buzz marketing strategy
- Lead team of 3 people: social media specialists
December 2008 – January 2011
Internet Marketing Specialist - Mado – Media Sp. z o. o.- Organizing PR and advertisement campaigns
- SEO, SEM and optimization company websites in Google
- Creating, translate and planning websites, newsletters, folders
- Creating, updating and maintaining taking care of 9 websites
- Lead team of 2 people: webmaster, graphic
July – August 2008
Junior Acount Manager (Trainee) - Personal PR- • Contact with the journalist, build contact database
- • Realization of marketing strategy for agency clients
July 2006 – February 2008
Specialist of Convention BureauGdansk Tourist Organisation / Gdansk Convention BureauPreparing advertising in catalogs, brochures, publication
Organizing stands on business tourist fairs, promotion of convention bureau
Preparing statistics of congresses and conferences in Pomeranian region
Contact with other convention bureau, tourist agencies and tourist organizations
Service at congress and conferences